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The Brassy Broadcast podcast is an exploration of ways we create, engage, and communicate. 

Jul 13, 2018

No Bogarting the wisdom! Share this podcast series with your friends, and share your thoughts with us on LinkedIn.


Connect with Jen and Alex


Jen Edds on LinkedIn

Alexandra Rufatto-Perry on LinkedIn


The Things


- You know a million things you want to share with the world and           you’re going to share it all at once

- Jen is one of these people

- Do they have the capacity to handle all of this info all at once?

- Alex goes down the rabbit hole flashes back to Watership Down

- Are you exhausting your audience?

- We forget our audience doesn’t know about our topic like we do and    there was a point we were in our audience’s shoes

- Breaking it down into digestible pieces

- When Jen has scripted to stay focused

- What’s the most important thing you need to get across to your           audience?

- There’s always another opportunity to speak or do another podcast

- We have “babies” things we don’t want to get rid of because we like    to talk about  them

- Jen is pre-editing this episode in her head

- We call it pre-editing in speaking too

- Cutting out the distractions

- Jen shares the musician perspective


The Action


Know your primary key takeaway and work back from that to create your supporting points