Sep 22, 2019
Meet Jennifer Denney, Digital Strategist and Owner of Elevated Marketing Solutions. In this podcast series collaboration, Jennifer shares insights, strategies, and tactical tips for marketing your podcast.
I’ve struggled in marketing my own podcasts. The process of creating and producing the podcast lights me up. Marketing what I’ve created makes me want to jump in the bed and pull the covers over my head because I don’t know where to start.
What is the right way? Should I run ads? Where should I run ads? Do I need to be everywhere? How much is this going to cost?
I wanted to collaborate with Jennifer on this podcast series because her work is data-driven and she has learned everything by diving into the work, figuring it out, and building her strategies one brick at a time.
The first marketing myth we address in this series is the myth of marketing attribution. Jennifer made it super easy to understand:
“Giving all the credit to one marketing channel or another is like drinking beer and only saying the last beer is the one that got you drunk.”
In the next episode, Jennifer walks us through how to strategically think about SEO for podcast discoverability.
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