Jul 13, 2018
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Alexandra Rufatto-Perry on LinkedIn
The Things
- Desire to share
- Brainstorming
- Identify the “must haves” for your audience
- Determine the number of episodes
- How much is right to include in a show or a talk?
- What’s you’re through line
- How do you determine what stories to share?
- Message packaging
- Consistency
- Testing your message
The Actions
- Define your core message in 8-15 words
- Determine the stories to support your through line
- Refine your message